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Wasel Flexi
Launch Campaign
Wasel Flexi is a mobile plan that enables customers to build their own plan, according to their needs.
To make the campaign visually interesting and keep audiences engaged, we highjacked the Ikea building manuals look and feel, the epitome of “build it yourself”. The resulting visuals are easy to understand and were adapted to all the media spectrum, maintaining the message integrity no matter the channel.
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