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With over twenty years of experience in the advertising industry, I am a seasoned Creative Director, bringing a background that spans diverse countries and markets. My expertise lies in the creation and development of integrated advertising campaigns, encompassing above-the-line, below-the-line and digital platforms, all executed with meticulous attention to detail.


My thinking style is highly adaptable and versatile. Whether it's conceptualising a comprehensive integrated campaign, a 6-second social format, a 2-minute highly-crafted film, a digital innovative idea or a pitch-winning key visual, I consistently strive to generate original concepts that align seamlessly with the brand's marketing objectives.


My capabilities extend to independently conceiving original concepts from the ground up, steering art direction and crafting conceptual copy. I take ownership of projects from their conceptualisation to final delivery, ensuring the production of high-quality creative work and effective team management at every level.


With a proven ability to present ideas persuasively, I have a broad background in managing creative teams and third-party suppliers, having led creative efforts for numerous blue-chip brands.

Main clients:

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