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CWM
Integrated Campaign
Being a government company responsible for waste management, CWM (The Centre of Waste Management) wanted to develop a campaign that brings awareness about littering and its consequences.
We have then, developed a unique campaign highlighting the fact that littering is not only a crime against the environment but also punishable by law. The resulting visuals were clear, concise and easily understandable by all the audience spectrum, working successfully across all media channels.
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