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Swyp
Data Promo
Swyp is a budget-friendly telecom brand. Its target audience are consumers trying to stretch their dollar when it comes to mobile plans.
We identified that most customers would rely on indoor Wi-Fi connectivity to stay online, switching their data off when outside the Wi-Fi coverage area. To communicate our low data prices we needed to persuade customers to keep their data on while outdoors and enjoy the full potential of the internet while going on about their daily routine.
With that in mind, we have developed a straight forward and engaging campaign that delivered the message spot on and worked well across all media channels.
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