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Dubai Opera
Integrated Campaign

The Dubai Opera is a prestigious concert hall in the heart of Downtown Dubai. At the start of the 2023 season it required a new advertising campaign to communicate its brand positioning.

Unlike traditional opera houses in Europe with its neo-classical buildings and sober look, the Dubai Opera is a more progressive venue, both in its architecture and in the nature of the shows presented. To highlight this aspect, we have develop a look and feel that is disruptive, contemporary and forward looking, yet clean, balanced and elegant.

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